New Book List

Handbook of Green Economics reveals the breadth and depth of advanced research on sustainability and growth, also identifying opportunities for future developments. Through its multidimensional examination, it demonstrates how overarching concepts, such as green growth, low carbon economy, circular economy and others work together. Some chapters reflect on different discourses on the green economy, including pro-growth perspectives and transformative approaches that entail de-growth. Others argue that green policies can spark economic innovation, particularly in developing and emerging market economies. Part literature summary, part analysis and part argument, this book shows how the right conditions can stimulate economic growth while achieving environmental sustainability. This book will be a valuable resource for graduate students and academic researchers whose focus is on the green economy. With an increasing interest in the topic among researchers and policymakers, users will find different theoretical perspectives and explore policy implications in this growing subject area.

Indigenomics lays out the tenets of the emerging Indigenous economy, built around relationships, multigenerational stewardship, and care for all. Includes voices of leading First Nations business leaders. Powerful reading for business leaders, policymakers, and economists.

"Students who study business in university are not likely to hear about or discuss examples of indigenous business successes from across the country. Rarely would one see references to indigenous communities, let alone examples of them growing multi-million dollar businesses and partnering to lead innovative economic development projects that positively impact the national economy. Resources are scarce and inadequate, an oversight that is to our detriment. Somewhere between a textbook and a book of collected essays, this collection is an effort to build on and share the research of indigenous practitioners and scholars working in their respective fields. Where possible we share not only concepts, but also the voices of Aboriginal leaders, officials, Elders, and other members of Aboriginal communities. Indigenous Business in Canada addresses contemporary concerns and issues in the doing of Aboriginal business in Canada, reveals some of the challenges and diverse approaches to business in indigenous contexts from coast to coast to coast, and demonstrates the direct impact that history and policy, past and present, have on business and business education."-- Provided by publisher.

"This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities"-- Provided by publisher.